Epigram
Campaign Planning, Strategy, OOH
Business Problem:
The University of Bristol’s student newspaper, Epigram, wanted to launch a public awareness campaign that would raise the pressing issue of mould in student housing to the attention of university students, the public, and landlords alike.
The Response:
After planning which media channels would be best to reach our audiences, we launched an in-person activation, OOH, and social media content that was strategically focussed on Bristol students but open to coverage by news outlets.
The story was picked up by the BBC and covered by the Head of Communications at Change.org, which demonstrated our appeal across the board. We also picked up best Campaign and Publication at the 2025 SPAs as a result.