Pizzarova
Copy, Strategy, Digital
Business Problem:
Pizzarova is a Bristol-based handmade sourdough pizza restaurant that began in 2013. With a new student accomodation opening right next to their store in South Bristol, they wanted to cash in on the growing student market there.
My Response:
I was responsible for expanding their tone of voice by updating the brand bible, and rewritng their new website with search engine optimised copy, which maintained a playful tone while pithily articulating their heratige and love of the craft.
I then wrote a new tagline to reinforce the handmade nature of their products, which was based on the strategic insight that local University of Bristol students demonstrated a preference for the brand, but struggled to justify its price point.